kws | comp | cont | spd | cro | link
Use the tools listed on this page to find your first keyword. I suggest something with a KW Finder difficulty rating of < 30.
Study the list of factors and see what is common and the minimum across the competitors. You should aim to meet or exceed slightly all of these.
Pay attention to the pages ranking for your keyword. If they are not targeting the keyword exactly, but a related one, you should switch to that phrase as well.
Use the following competitor research tools on this page to analyze your competitors.
These content analysis and optimization tools will help speed up the process and provide more accurate results.
Page speed is a significant ranking factor. If you have the most relevant content, Google may still demote your site if your pages take too long to load.
Users will also abandon your site if your site is unresponsive for too long. This can lead to a viscious feedback loop where Google demotes you further for having a bad user experience.
The length of time it takes to find you nameservers, negotiate HTTPs, send the request and receive a response. Aim for 500 milliseconds or less.
There are multiple guides and tools listed here to help get your site speed up.
Your page should have a target action, something like clicking a link, adding something to a cart, or signing up to a list.
You need to increase the rate at which users perform the action. You do not want a user to bounce back to the search listings. This is a negative sign from Google and will demote your page for that keyword.
Common factors that can reduce conversion rates are:
These conversion rate optimization tools can assist you in getting users to complete the tasks you want.
If you have followed the guide above your page should be in the top 100 results or higher for your chosen keyword.
If it is not, please check the guide above again, see if you are missing anything on the site audit checklist, or determine if you have over-optimized for your keyword.
On page factors can only get your so far. In order to unseat the competition you will need to meet the following factors:
Use the outreach methods and backlink tools here to gain parity with your competition.
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